. >> reporter: romney used the trickle-down government phrase for the first time in the debate, saying the president believed in more government, big spending, and higher taxes calling his policies a failure. >> under the president's policies, middle-income americans have been buried. they're-- they're just being crushed. middle-income americans have seen their income come down by $4,300. this is a-- this is a tax in and of itself. i'll call it the economy tax. it's been crushing. >> reporter: campaign aides say he will continue to hit obama hard on the economy and jobs. and will offer more specifics which they've been promising for some time. he is also ramping up spending on television after being outspent by the president more than two to one in swing states ask this morning released a new ad reinforcing his message in the debate. >> who will raise taxes on the middle class? according to an independent, nonpartisan study, barack obama and the liberals will raise taxes on the middle class by $4,000. >> reporter: now, after the debate, his key advisers, romney's key advisers, said the